7 step-by-step videos on how to create your page,
decide what & when to post, and attract your first fans

I'll only send you information that will rock your marketing & business. No spam. Promise. :)

Social Media How to Plan A Week of Content in One Day -

Social Media 2.0: How to Plan a Week of Content in One Day

For many entrepreneurs, venturing forth into the world of social media is a tentative process. First you set up a Facebook page, and then you get used to posting an update a day.  You start asking people to like your page, and you include your Facebook handle on your business card and website.

And for a while, that’s all you do. 

But eventually, you realize that you’d like to post more than one update a day.  You’d like to share a few of the articles that arrive in your inbox each week, and maybe an interesting video or funny picture now and then.  You definitely want to share your own blog posts, and publicize any exciting events or opportunities that are coming up in your business.

So now the question is: how do you go from posting one update a day to posting 4 or 5 without logging into Facebook (or Twitter, or Pinterest, or Google+) every hour?   More specifically, is it possible to plan a week’s worth of Facebook posts in a single day?

In a word: yes. 

It’s not only possible to plan your entire week’s worth of Facebook material in one day, it’s actually very easy.  All it takes is a little organization and pre-planning.  So let’s dive right in and get started, shall we?


Step 1: Make a plan

Like most business solutions, the first step is to make a plan.  Figure out what kinds of material you’d like to post, and how often.  For example, maybe you want to post an interesting article every day, a video twice a week, a picture twice a week, and an update or two about your latest blog post or business-related news.

Next, schedule those posts onto a weekly calendar. I use a simple Excel spreadsheet, with the days of the week across the top, and some time slots down the left side of the page.  You can use a day planner, a Google calendar, or any kind of calendar tool, as long as it’s something that’s easy to access and easy to update.

Finally, decide what time of day you’re going to post each update. This is kind of arbitrary, but it will really help when you’re pre-scheduling your posts in bulk to know exactly what date and time you’d like your article, blog post, or video update  to go live.

Example:  My Excel planning worksheet for the week of Jan. 14 looked like this:



Step 2: Create a file in your email for interesting articles

Now that you have a plan for when you’re going to post certain kinds of updates, it’s time to do some email management.  If you’re like most entrepreneurs, your email inbox is full of the latest blog posts from your favorite bloggers and websites. These are the same articles you’d like to share on Facebook or Twitter, but you just don’t have time to read them when they come in.

The solution is simple: create a file (or label, if you use Gmail) called “Articles to Share.”  Put any email that links to a potentially share-able blog post in that file (or label) and forget about it until you sit down to pre-schedule your posts for the week.


Step 3: Set aside time each week to pre-schedule your posts

The biggest problem in going from one post a day to 4 or 5 is the time involved.  That’s why I recommend setting aside one day each week to pre-schedule as many of your social media posts as you can.

Doing it this way has a couple of advantages. First, there’s a dedicated space on your calendar each week, so you know you’ll be consistent about posting updates to your social media account. (Remember that consistency is one of the biggest keys to a successful social media presence).

Second, it means that you don’t have to worry about it for the rest of the week.  This is huge.  There are never enough hours in a day to do all the work that our business requires.  Knowing that this one task will be finished is one less thing to worry about during the day-to-day running of your business.

However, I want to stress that pre-scheduling your posts does not mean that you can ignore your Facebook fans or Twitter followers. You still need to set aside 15 minutes a day log into each social media account and respond to likes, comments, or question.  Success with social media comes from engaging your fans, and no amount of pre-scheduled posts will be able to take the place of that interaction.


Your Turn

How do you plan to make the transition for single post a day to 4 or 5?  Let me know in the comments below!  And, if you have any handy planning tools, be sure to let me know that, too!

~ Felicity

P.S. Stay tuned for next week’s blog, when I’ll cover my favorite tools for actually scheduling your social media posts in advance!

photo credit: Intersection Consulting via photopin cc

[hana-code-insert name=’Felicity Fields Author Bio’ /]


Create your page, decide what & when to post, & attract your first fans.


  1. My Favorite Free Tools to Schedule Facebook, Twitter, Pinterest, or Google+ Updates in Advance
    My Favorite Free Tools to Schedule Facebook, Twitter, Pinterest, or Google+ Updates in Advance02-28-2013

    […] last week’s post, I wrote about how to generate a week’s worth of content for your Facebook page (or any other […]

  2. Heather Stone
    Heather Stone05-26-2013

    Hi Felicity,
    I admire anyone who can be this organized when it comes to social media and content creation. It gives us all something to shoot for. I enjoyed finding your post via the BizSugar community. Thanks for sharing!
    Heather Stone recently posted..The Nastiest Habit (That We All Have)

  3. Teepu

    Felicity, I’m a big fan of hootsuite thanks to its ability to schedule social media posts. I’m not really one who is able to be online a certain time of day to tweet/share and etc. and scheduling social media posts gives me the ability to not worry anymore. Thanks for the share in Bizsugar. Keep those sweet articles coming!

    • Felicity Fields
      Felicity Fields05-27-2013

      Thanks for stopping by, Teepu!

      Hootsuite is probably my favorite thing about social media. I get easily distracted (and should not be on the internet during crucial biz projects), so Hootsuite is my answer.
      Felicity Fields recently posted..5 Irresistible Email Lists to Learn From

  4. sellbalo

    Dear Friends, Help me with a Plan Post for a Shop pizza Thanks

Leave a Reply

CommentLuv badge