Getting someone to join your email list is a lot harder than it looks. But it makes sense – we’ve become very protective of our email addresses in the last few years.
So how do you convince a website visitor to give you their email address?
Create Your “Big Banana”
You create a killer opt-in offer, or what Seth Godin calls a “Big Banana.” This offer is so awesome that it’s a no-brainer to exchange their email for whatever you’re offering.
In this training video from my Marketing That Rocks program, I’ll walk you through exactly how to brainstorm and create your own big banana.
I’ve even included the Action Sheet and Resource guide below the video!
What’s Your Big Banana?
Getting your website visitors to exchange their email for something of value is no small task.
The goal, of course, is to create an opt-in offer so irresistible that your website visitors will love to give up their email address in exchange.
Want More Great Training Videos?
For access to over 30 how-to video trainings just like this, as well as strategy sessions, weekly office hours, and more, check out my Marketing That Rocks program.
Early bird registration ends on November 28th, and spots are limited. I hope to see you inside as you rock your online marketing!
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